About Web Forensics

Having the opportunity to contact all of the visitors to your site, regardless of whether on not they have contacted you is a very powerful facility. By collecting some key data about the server used for their search enquiry, we can track them back to a building, with an address and phone number. For Business to Business sites this is proving invaluable as a sales lead tool. It is almost as if you can read the mind of potential customers.

Armed with the keyword used for the initial search, the pages of your site visited and their business and phone number, you will have all the information that you require in order to introduce yourself at a time when they are "conveniently" looking for your goods or services.

Please be aware that there is nothing underhand nor illegal about doing this. All of the information that we gather is freely available online, we have just packaged it in such a way as to make it highly valuable.

By producing a weekly report of all your website traffic, you can weed out the good from the bad, as well as companies that you may already have spoken with, before making a call to the relevant department of the business that visited you. So far during our testing we have had a 66% success rate at finding the actual employee who made the initial search online and found the site. This allows for an initial dialogue to take place, and from our experience, also gives our clients a first mover advantage as quite often, the searcher was gathering a shortlist of potential suppliers.

Website Traffic Analysis